Everyone is familiar with online shopping these
days. I would even dare to say with complete certainty that everyone has made a
purchase online at this point. Online shopping has especially taken off during the
pandemic, because the advantages of E-commerce became crystal clear in times
where you were restricted in your movement.
With partial thanks to the developments over these last two years, online shopping reached
a certain level of maturity. Physical stores have had to deal with serious
competition from the online marketplace. If you want to continue to matter as a
business, you have to get with the program. At this point, every medium to large
retail enterprise has a complementary online shop. A logical continuation is to
bring the success of online shopping to the business-to-business (B2B) market. But
the question remains; are you able to just copy the successes of the consumer
market to the business market?
The creation of value, the maintenance of your cherished relationship with your customer and the improvement of your (digital) connections, are all areas that B2B e-commerce focuses on.
After attending many events, I can say with certainty that we still have a long way to go. B2B E-commerce is still in its early stages of development. When sharing knowledge and new innovations within my field, I noticed very few specific business applications. At the end of these events or sessions, I would always ask if they have any solutions for the challenges that we have in the railway sector. For example, how do you handle advanced MRP (Material Requirement Planning)
A good place to speak about the challenges we are experiencing in the railway sector and what kind of solutions we are working on. To my great surprise and relief, I wasn’t the only one. We are at the dawn of a digital revolution for B2B e-commerce. And my conclusion is that it’s an entirely different business concept than B2C e-commerce. The goals are larger, more ambitious – and in my opinion, far more interesting.
e-commerce tends to end with the online retail of products and services, B2B
e-commerce takes it to the next step. The creation of value, the maintenance of
your cherished relationship with your customer and the improvement of your
(digital) connections, are all areas that B2B e-commerce focuses on. And we
haven’t even brought up the opportunities in content-driven marketing and
process efficiency yet.
any overlap between B2C and B2B E-commerce? There certainly is. We can learn a
lot from the innovations we’re seeing in that sector. But it’s time for B2B E-commerce to set out a new direction for itself for the future. A future I
hope you also want to be a part of.
Do you want to know more about our e-commerce solutions and taking the next step in the digital age? Contact us.